2008 August | The Dream Speaker™

Archive for August, 2008

Beating the “Giants” at their own game

Competing in a demand driven new world

Two customer and worker segments emerging

What really works in beating your competitors?

Finding, Analyzing, & Using Information about Your Competitors

Where do competitive innovative ideas come from?

Does being innovative generate competitive advantage?

Radical Innovation May Be the Secret to Competing in 21st Century Business

Encourage the Dissenter or Kill Innovation Without Realizing It.

What’s uniquely competitive about what you do?

Your Unique Selling Proposition is Important to Making a Difference

Capturing mindshare, conquering competitors

Building a power brand along with aggressive marketing are key elements to competitive succes

Identifying archetype is critical to successfully competing

Creative Marketing Can Beat the ‘Big Spenders’

Overcoming skepticism in today’s marketplace is vital to beating your competition

Celebrity endorsements and one other powerful competitive tool

Don’t get blindsided by the competition

How Competitively Disadvantaged is Your Business Due To Information?

Do not compete, create a new category and dominate it

The B-Web (business web) advantage

Technology can facilitate outrageous goals

The customer led revolution will devastate business

Despite rumors, Internet technologies are just starting

New technologies offer great opportunities…if you seize them

Technology…is it an advantage or a threat?

Insurgent companies, willing to gamble on technology, are sending wake-up calls to incumbents

Is technology blocking or building your business?

Proper Internet marketing is the key to 21st Century success

Human capital on and off line

Through technology, satisfy customers and keep them loyal

Lessons of the Industrial Revolution and Railroad that apply to today’s technology

Deciding the best way to use the Internet

Use information technology to dramatically increase your business

The Internet impact on purchasing and sales

Businesses technology can deliver and buy it faster, cheaper and easier

It’s technological productivity, not deflation

Web site hits don’t mean you’re making money

A look at dot com business models that deliver value and profit

In an Internet-driven world, success lies off line

In E Business stay focused

The ‘New Economy’ had collapsed; what’s next?

Imagine your business future; think technology

What’s next after e-commerce?

How to be a business trainer and coach

Communication is the first step in energizing staff through training and coaching

Training can create a unique competitive advantage

Hire the person, not the resume…then train them

Companies talk about training, but do little…it cost them big money in the long run

Constant learning by employees is vital to your success

Accountability is a part of training

Is it a training or motivational problem?

Create empowerment and motivation with proper training

Employees should be trained to act like owners

Well trained employees mean better customer retention

Train to add value from the customer’s point of view

Who are your customers and can you train them to remain loyal?

Four-fifths of your efforts to build profits are wasted

Focus training to increase profits and productivity

To execute breakthrough strategies, build on strengths and correct weaknesses

Define goals, overcome negativity and use visualization

Realize purposeful action through training

Avoid epidemics, mobs and mayhem

Flawed leadership training can lead to disaster

If your life were a business, would you invest in it?

Is your “Business of Life” more energy in than out?

Don’t get hit by a train….market!

Narrowing your marketing focus can make you an expert

Designing a Winning Marketing Strategy

To Dominate Your Market, Ask The Right Questions!

To Market Right, You Must Understand Underlying Buying Emotions

The Evolution of Consumer Decision Making and the Impact on Marketing

Are you pouring market money into the ocean?

The marketing credo: Say just one thing to your customers and say it over and over again

Know what the market wants and deliver it with enthusiasm

Establishing a unique, marketable brand will pay off

Why Customer Relationship Marketing is so Important

The Buying Power of Archetypes, Innocent, Explorer and Sage…and Marketing to Them

Word-of-mouth and business epidemics…the best marketing

Whose opinion counts most in your marketing strategy?

Service Economy Turning Into “Experience Economy”…is your marketing focus keeping up?

Create a Marketing and Buying Experience to Get Ahead

Market Research Must Reveal, There Is No Average Customer

Designing Customer Segments Narrows Marketing Focus

Lessons from a thriving Wal-Mart and failed Kmart

Market and sell effectively; call on the top decision maker

Success at Trade Shows Means Getting Buyers to Your Booth

Marketing five times more effectively

Successful marketing demands attention to attitude

How to evaluate new business ideas for marketing success

Can GE’s Management Style Work for Your Business?

Follow Walt Disney’s dream–serve the customer, find success

Make the move from managing to training and coaching

Can management leaders learn from Machiavelli?

Procrastination can be an asset in management

Instinct or information, which leads to better management decisions?

Job Insecurity Good For Both the Employee and Managers

Manage Better by Adding Just The Right Amount of Job Insecurity

The high cost of employee turnover

Microsoft’s hiring practices provide example for successful human resource management

Management must communicate well during difficult times

Performance based goals lead to reaching management objectives

Management Must Integrate Challenging Financial and Non-Financial Goals

Can a written business and management plan propel you to the top three percent?

Management must eliminate complexity unless it can show a profit

When management dismisses information that contradicts a mental model, the error can be fatal

Management must strike a balance between creation and destruction

Management must understand, this isn’t the information age

Seeing disasters coming and how management can prevent them

Here’s How to Reverse Gears If You’re on Your Way Down

Manage to avoid time traps - increase profit, productivity and pleasure

Improve business with proven time management ideas

Finding the balance between empathy for employee’s fears and the need for productivity in a healthy management goal

The power of centralized management organizations is declining

Customer service is thinking about your customer

Customers want products, services, and fair value

Customer service isn’t about you, it’s about the customer

The easiest customer to sell is the one you’ve already satisfied

Customer service opportunities are unlimited due to change

Only sticky ads can beat the competition

Successful competitors use the best knowledge and intangible assets

Disasters can be avoided if long-term; customer service planning includes a degree of flexibility

What business are you in & who can you serve best?

Profit is a by-product of customer service

Provide the best customer service and the bottom line will take care of itself

Customer relationship management can boost profits by 100%

What does your customer experience when doing business with you?

Customer service makes it effortless for your customer to order, receive and pay

Collect past due accounts and strengthen your customer relationships

Customer service, the Disney way

Will the customer service secrets of Disney work in your organization?

What can we learn about customer service from Dell and IBM?

Lessons from Southwest Airlines revolve around customer service

Does your business unknowingly irritate your customers?

Increase customer service by properly handling their complaints

Without customer service, they’ll leave in silence, never to do business again

Turning your ex-customer into your best customer is easy with the right customer service

Customer service success is skilled, trained, competent, caring people

Create the right environment for customer service by knowing customer needs

Learning from What Went Wrong Often Leads to Competitive Advantage

Fashioning a new business model for the new age

Most new ideas fail, ask and test before you invest

Old business models are falling like flies…is yours?

Businesses must change or perish

Successful organizations must meet the challenge of change

To innovate one must observe, brainstorm and implement

The GE Way Could be the Answer for Your Company

Innovation is required be it gradual or radical

New ideas come from constantly asking questions

And the $64-million questions is: Are they visionaries or lunatics?

The search for good employees is more intense than ever before

Life long learning and multiple business opportunities

Solving the pending worker and customer crises

The 21st century change offers shrinking markets and independent workers

The greatest training challenge of all

Change is creating an impending labor crisis

Innovation presents opportunity for everyone

Changing the “business as usual” habit

Adapting to change is vital to staying ahead of the competition

Either go for the mass markets or be aware of those who do

It’s not business as usual: Adjusting to change has never been more critical

Competing in a demand driven new world

This isn’t the information age

Compete and win, be smart, be nice and play fair

Your average customer means nothing

Customer Service, different strokes for different folks

Compete better, avoid client, prospect and provider scams

Dysfunctions of training in the workplace

Your competition is on steroids

Narrowing your marketing focus can make you an expert

Technology changes of Tsunami proportions

Designing Customer Segments Can Boost Your Bottom Line

Clear value driven goals lead to MPI member happiness and success

Define Goals, Overcome Negativity and Use Visualization

Can GE’s management style work for you?

On trial for your business life

Successful marketing demands attention to attitude

Competing in a demand driven new world

This isn’t the information age

Compete and win, be smart, be nice and play fair

There is no average client or prospect

Client Service, different strokes for different folks

Competing in a demand driven new world

Compete better, avoid client and prospect scams

Dysfunctions of training in the financial services workplace

This isn’t the information age

Your competition is on steroids

Increase sales in a slowing market, be smart, be nice and play fair

Technology changes of Tsunami proportions

Clear value driven goals lead to financial and life success

Your average buyer or seller means nothing

Most new ideas fail, ask and test before you invest

Client Service, different strokes for different folks

Marketing games are key to 21st Century success

Compete better, avoid client and prospect scams

Dysfunctions of training in the Realtors workplace

Your competition is on steroids

Narrowing your marketing focus can make you an expert

Technology changes of Tsunami proportions

Don’t get hit by a train…market!