While you can’t compete with the millions of dollars mega merchants spend on advertising, you can get a lot more from what you spend. Building an image is critical to marketing. Do you have a logo used on your business cards, letterhead, signs, and company vehicles? Starbucks hires only coffee zealots and, due to word of mouth, has spent less than ten million dollars on advertising since inception.Focus your advertising campaign and speak directly to the customer using plain language, letting them know what’s in it for them. A superstore ad may promise a lot but contain asterisks to the exceptions in the fine print. A local store ad might counter and say “there are no asterisks.” How creative is your marketing? |
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To book this business enhancing workshop or for more information please click here.
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| As a result of this workshop you and your organization will: |
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Understand why all promotional messages should invite action….tell the customer what to do. |
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Hold successful special events to bring people in and win them over, not to give
them a hard sell. |
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Use variable-pricing strategies to match the large discounter’s on the few items
with the highest visibility and increase margins on the rest. |
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