Businesses must realize that newspapers, television and radio are one-way media.What makes the Internet different is that your prospects have total control over what they see.People dislike advertising.The television remote is popular because it allows viewers to avoid commercials.
Because of the similarity of the “mouse” to the remote, it’s not a surprise that Internet sites spend most of their advertising dollars on television and radio.Does your organization realize that it may be a waste to try to advertise in an interactive medium like the “Net?” |