 History and nature both show almost every product and service category will
diverge and become two or more, creating endless opportunities. Look at the sub
categories of medicine or law. The computer diverged from mainframes to PCs,
laptops and now handhelds.Some think the number of product and service categories will decrease. The clock
and the radio converged, thus shrinking competitive opportunities. Will the
wireless phone and camera soon converge to become “the next computer?” |
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To book this business enhancing workshop or for more information please click here.
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| As a result of this workshop, you and your organization will: |
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Understand why launching a new category is a leap of faith. |
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Know that categories, like species will eventually become extinct. |
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Capitalize on “top of mind awareness” by creating a new category and being first. |
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