In Medieval times people built walls around their villages and moats around castles. We still have a deeply rooted desire for security and order. The more chaotic life becomes, the more we crave a sense of stability.The “Ruler” archetype has a deep and profound desire for control and places a high premium on responsibility and leadership. All archetypes have strong emotional goals tied to prosperity, family, company, or community. You can appeal to these emotions and win them over. Do you know what “archetype” your company wants to reach? |
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To book this business enhancing workshop or for more information please click here.
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| As a result of this workshop you and your organization will: |
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Understand why the best brands strike a deep nerve or reveal a timeless truth. |
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Be able to identify the most appropriate and effective single archetype to
market “your brand” to. |
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Create successful branding by incorporating unconscious but deep memories and
longings for the archetype being marketed to. |
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