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The customer has taken charge and will no longer stand for having products and services pushed on them. Information access has put the customer in the “driver’s seat” never to be successfully “push” marketed to again.
Joseph Jaffe, author of Life After the 30-Second Spot, assures us that people still want marketing but in a completely different way. Jaffe states that there are ten major reasons demanding this change and a variety of effective solutions. Which marketing solutions are best for your organization?
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