 When AT&T dominated the telephone market, they were not interested in serving price-sensitive customers who did not need all of the functionality in their “one size fits all” business model. The result was that MCI created a low-end service targeting AT&T customers…and they led a telephone service provider revolution that continues to this very day.
If you’re at the head of the pack, technological innovators are always trying to eat your lunch. If you’re new on the block, willing to use technology and hungry for business, there are huge companies just waiting to be exploited. Old or new, here is what to do. |
