Record companies and broadcast networks traditionally held a tight grip on the $38 billion music distribution business. They got "blown up" in 1991 when a German industrial electronics research firm called the Fraunhofer Institute released MP3.

By 1998, millions of young people were sharing and creating MP3 music content and software tools on the Internet. Half a million music files were available on the Net for free downloading, despite the fact that it was illegal. In that year alone, piracy cost the music industry $10 billion. What challenges is your organization facing due to business-webs?

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To book this business enhancing workshop or for more information please click here.
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As a result of this workshop you and your organization will:

• Understand how b-webs can slash the costs of communications and transactions that render the old ways obsolete.
• By “internetworking” three types of knowledge assets, gain human capital without owning it…through new business models.
• Focus on meeting well defined existing and underserved customer needs Rather than making something and then trying to sell it.