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The surprising truth about how innovation happens


Thomas Edison did not invent the light bulb, nor did he act alone in improving it. Lone geniuses laboring in the basement laboratory won’t invent the future. Networks of people connected to each other and to new ideas produce innovation in our world.

Organizations must remember Edison’s electric light sent the existing gas companies scrambling to find their place in the new environment, in the same way that the PC reshaped the typewriter and mainframe industries. What is your organization doing to get outside ideas and avoid becoming like the typewriter companies?

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As a result of this workshop you and your organization will:

  • Understand innovation doesn’t result from breaking free of the past but comes from harnessing the past in powerful new ways.
  • Know that the solution we need often already exists in a different world, if only we knew about it.
  • Acknowledge, innovation relies on harnessing the efficiencies that reside in elements of existing technologies.