Grocery stores appear to be the model of one price for all. But, they post one price; charge another to shoppers with coupons and a third to those with frequent-shopper cards that let stores collect detailed data on buying habits.

In the 21st century, companies will excel because they place customers at the center of their business. If companies don’t know exactly what customers want, they will eventually loose them to information intensive competitors. Have you taken the time to find out what your customers “really” want?