Successful firms build a strategy based on their own unique strengths and business relationships. They anchor their visions in the reality of their distinctive capabilities.

The Walt Disney Corporation was adrift when Michael Eisner took over in 1984. His first attempt to save the company, Touchstone Pictures, released films more for adult audiences then Disney’s traditional family entertainment. While it performed adequately, Touchstone was not very different than other major film studios, and it strayed from Disney’s distinctive capabilities. What can you do that your competitors are unable to do?